Many retail business owners, managers and employees look on the nightly store closing process as a necessary chore to end a long and often busy day. Fair enough too as the store has been busy and they have other interests, family and socializing, waiting for them.
In a well organized retail business there will be two goals for the nightly store closing process. Both are an important as each other. One focuses on business processes and the other on business opportunities.
The goal is to end the day in accordance with the rules and requirements of the business. This means professional attention to closing processes of balancing the registers, physically moving any stock from the entrance required and securing the premises.
In addition to this process work of ending the trading day, there is the important task and opportunity of preparing for tomorrow.
Here is a list of things which every retail business owner and manager ought to review and consider for their list of end of day tasks. This list is designed to give the business a head start for the day.
- Walk the store from across the street, through the front door, around the store and through to the back room. Look at the business as a customer would. Make a note of issues which could be improved tomorrow.
- Based on what you saw in the walk, plan to make a change in the retail store tomorrow. Large or small, but something designed to improve the business in some way.
- Review all visual merchandising displays. If they are not fresh of genuinely relevant, note them for replacement tomorrow.
- Create a series of TO DO lists for tomorrow so that everyone has a list of tasks ready for when they arrive.
- Set yourself several tasks so that when you arrive at the business you don’t need to think of what to do, you can start on your list right away.
- Decide on a promotion or offer to be pitched from the sales counter. It may be a reminder about a loyalty program, a discount or an up-coming sales event. Whatever the pitch is, decide on it the day before so that your team know in advance. It is a good idea to change the pitch every day as this keeps sales people fresh.
While this approach of a list for the next day may seem mundane and even old school, it is a process which works at providing the business with a kick start to the day. It is especially useful for giving junior employees tasks for when the owner or manager are not in the business early in the day.
Creating a list only works if you take the time to measure and assess that the tasks on the list have been completed by team members. Take time to do this and you will find that team members will think for themselves more and even be a step ahead of you in planning for the next day of trade.